Red Cap Cards is based in Los Angeles, California. Founders Hal Mertz and Carrie Gifford strive to celebrate the art of independent illustration and the joy of a handwritten letter. Red Cap Cards creates a platform for emerging artists to reach a broad audience, fitting art into the every-day. Thoughtfully curated, each illustrator is hand-selected for their notable work and achievements in children’s book illustration, animation, design and modern art. Each illustrator offers a unique perspective, and is seen as a storyteller with a visual story to tell.